Become a Partner

Sponsor & Vendor Application

Prairie Grass Music & Cannabis Festival 2026

Welcome to Prairie Grass 2026

Join us at the historic Lac qui Parle Fairgrounds in Madison, MN, for a unique one-day celebration blending regional live music, community arts, and Minnesota's thriving cannabis culture.

With an anticipated, highly targeted audience of 500 attendees, Prairie Grass offers an intimate, high-impact environment to get your brand directly in front of regional consumers. The festival is structured as a 21+ event, featuring a strictly monitored, restricted 21+ area — the “Flower Garden” — for compliant industry showcases, sampling, and networking.

Why Sponsor?

  • • Direct Engagement: Connect face-to-face with a dedicated demographic of music lovers and cannabis enthusiasts.
  • • Compliant Visibility: Our layout ensures seamless compliance with Minnesota Office of Cannabis Management (OCM) guidelines while maximizing brand alignment.
  • • Community Support: Show your commitment to driving culture, tourism, and economic growth in Western Minnesota.

Sponsorship & Vending Fee Schedule

Cannabis & Hemp Industry Tiers (Premium)

Designed for dispensaries, cultivators, THC beverage brands, and hemp manufacturers looking for major visibility in the 21+ restricted area, the “Flower Garden.”

Presenting Sponsor

Limit 1

$3,000

Full naming rights ("Prairie Grass Festival Presented by [Brand]"), Main Stage banner placement, 5-minute mic-time presentation, 10x20 Premium booth in the Flower Garden, logo on promotional materials, business linked on website, shout out on Power 106.3. 4 tickets

Weed Garden Host

Limit 1

$2,000

Exclusive naming rights for the Flower Garden, prominent signage at the 21+ entrance checkpoint, 2 shout outs by the MC, 10x20 Premium booth in the Weed Garden, logo on promotional materials, business linked on website, shout out on Power 106.3. 4 tickets

Security Fence & Detail

Limit 2

$1,500

Logo banner on the security fence around the Flower Garden, shout out by the MC, 10x10 booth in the Weed Garden, logo on promotional materials, business linked on website. 2 tickets

Industry Partner

$800

10x10 booth space inside the Flower Garden, business linked on website, logo on main sponsor board. 2 tickets

Non-Cannabis Tiers (Standard & Local)

Designed for regional brands, traditional main street businesses, food trucks (non-THC), and artisans.

Main Stage Sponsor

Limit 1

$1,000

Co-branding on the Main Stage wings, 10x10 booth in the main festival area, logo on promotional materials, business linked on website, 3 stage shout-outs, shout out on Power 106.3. 2 tickets

Community Partner

$500

10x10 booth space in the main festival area, logo on the general sponsor board, business linked on website. 2 tickets

Local / Main Street Sponsor

$300

For businesses physically located in Lac qui Parle County. Logo on the general sponsor board, business linked on website. 2 tickets. Add a 10x10 booth space for $50 or a 10x12 for $75.

À La Carte Vending Booths Only

For businesses purely looking to sell or display. All booths include 2 tickets. Additional tickets for staff (up to 4) at $10 each.

Cannabis or Hemp Vendor (Flower Garden)

10x10: $400 10x20: $700

Standard Commercial Vendor (Main Area)

10x10: $150 10x20: $275

Non-Profit Vendor (Main Area)*

10x10: $100 10x20: $150

Handmade Craft / Cottage License (Main Area)*

10x10: $50 10x20: $75

*Deeply discounted to encourage community resource sharing.

Additional Staff Tickets: $10 each

All booths include 2 tickets; add up to 4 more for staff.

Add-on Power Access: $20

Must be requested in advance; vendors must bring their own 50' heavy-duty extension cord and power strip. Selecting "Yes" for power in the application form below adds this to your total.

À La Carte Sponsorship Opportunities

Hydration / Water Station Sponsor

$350

Branded signage at the most visited spot on a hot summer day.

Wristband / ID Check Sponsor

$400

Your logo printed exclusively on the 21+ wristbands required to enter the Flower Garden.

Artist Hospitality / Green Room Sponsor

$500

Exclusive branding inside the private musician trailer/area (great for B2B cannabis brands looking to gift products directly to artists).

Bathroom / "Comfort Station" Sponsor

$250

Highly visible, humorous signage ("Relief sponsored by...") at the restroom banks.

One Love and/or Anonymous

Any amount

Make a contribution to support the event while remaining anonymous.

Sponsorship & Vendor Application Form

Fields marked with * are required.

1. Business Information
2. Business Classification (Select One) *
3. Selection of Sponsorship / Booth Level *

See the fee schedule above for full specifications.

Booth Photos

Up to 5 images, 10MB each. JPG, PNG, WEBP, or GIF.

4. Utility Requirements

All vendors must bring their own tents, weights (minimum 40 lbs per leg), 50' extension cords, tables, and chairs. Stakes are allowed in the fairgrounds turf. Generators allowed for food trucks.

Rules & Regulations

Set up starting at 9:00AM 9/19/26. Vendors to be packed up by and vacated from the space by 12:00PM 9/20/26.

Vendors are selected based on product appeal to our target audience, professionalism, online presence, modern aesthetic, uniqueness, and availability within the product category. Acceptance into previous shows does not guarantee acceptance to future shows.

PGF hosts a curated marketplace. We do our best to select a diverse group of quality vendors.

If your application is denied you will be contacted by email and receive a full refund.

What to expect: As a vendor at our festival expect to connect with a community of like-minded creatives and an enthusiastic customer base excited to shop your wares at this outdoor event!

  • Vendors are responsible for providing all the necessary elements for their display (tables, chairs, tent, a trash can, etc). The beer garden area is ours to use - it has a bunch of tables and chairs plus two bars and 3 refrigerator options for vendors to use. There are 100s of barrels and several large dumpsters for trash - we will have them available and properly labeled according to OCM regulations.
  • Electricity and WIFI are not guaranteed and dependent on venue availability.
  • Payment is non-refundable.
  • Be prepared to fit into a 10′ x 10′ space. You may pay for 2 spaces if you need more room.
  • No Trailers Allowed without prior approval from ownership.

We do not allow unprofessionalism, negativity, or illegal items/sentiments. We are a community of people who support and encourage one another. As such, we will fiercely protect our community from any person(s) whose attitude is uncooperative, unsupportive, aggressive, demeaning, or degrading. Don't be that person.

Questions? Contact Angela Elsner-Brown at [email protected] or 507-430-1550, or use our contact form.